Chierika created LYL, after years of working in the corporate world and being unsatisfied with the selection of formal clothing available to women. She recognised that clothing is so much more than just what you put on. It's a tool that shapes how the world sees you.
LYL is a modern, black owned, independent fashion brand that provides unique alternatives to women’s tailored clothing. Our focus is fashion and empowering women to literally love the way they look, inspire confidence and be their best selves.
LYL is built on ethical, sustainable and slow fashion principles which include the following:
- We only work with factories that meet ethical standards.
- We produce limited edition clothes and avoid waste throughout production.
- We have a strict plastic free packaging policy for all products.
- We create quality products that are long lasting and made with love.
Our aim is to become a 100% sustainable fashion brand by 2025.
At the heart of all we do is the strong desire to empower women for success in all areas of life.
We hope you like what we’ve created.
Welcome to LYL!
Founder & CEO